Augmented Reality Virtual Reality 

Is Virtual eCommerce a Reality?

Virtual reality (VR) and Augmented Reality (AR) have been the stuff of dreams since shows like Star Trek first introduced us to the idea of having our very own holodeck. In more recent years that dream has started to materialise, with big players like Samsung, Facebook, Google and HTC all forging ahead with bringing us personal AR and VR technology.

VR’s Rapid Growth

2016 was probably the biggest year for AR and VR with many products either being released into the consumer market or being announced for upcoming release. What happened in 2016 changed the way people thought about technology like this. It was no longer a sci-fi idea, it became a tangible product that every consumer could experience. VR is achieved through a headset that the consumer wears and is then transported to an immersive experience.

AR vs VR

AR is slightly different because digital information is superimposed onto the real world. This can also be achieved via a headset, but is less immersive than a VR headset as the user will still be able to see their real world surroundings. The best part about AR is that most people can experience it right now, as your mobile phone can become the tool to achieve the experience. This makes AR more accessible for most people but companies like Google and Samsung have been developing low cost VR headsets to use in conjunction with your mobile phone to achieve the immersive VR experience.

Once realisation spread that everyone can experience this new technology at a reasonable cost, the buzz around VR and AR grew. Consumers are now poised and ready for the technology to be integrated into their everyday life. This change in behaviour from consumers has forced manufacturers of these devices to deliver high quality, cost effective products and has also made businesses think about how they can incorporate the technology into their strategies to keep up with consumer demand.

VR in eCommerce

Two decades ago when ecommerce really took off, many big companies like Walmart in the U.S. and BHS in the UK, didn’t pay enough attention to the shift in consumer behaviour. As a result, these huge companies lost millions to smaller online businesses like Amazon and EBay, at the same time. What happened back then should be used as a lesson for today as companies need to consider how they can integrate AR and VR into their business.

Already brands like Ikea are leading the way by offering virtual showrooms for their furniture. It’s a simple idea where consumers can put on a VR headset and be amongst their products. Whether that be a kitchen where consumers can open drawers and change colour schemes or a lounge suite where they can rearrange the layout. Other markets are also jumping on the opportunity such as clothing brand Converse, where using AR technology, consumers can try on digital shoes to see if they like the way they look.

B2B Businesses Using VR

The possibilities are endless, all it takes is a little bit of creative thinking to showcase your products through AR and VR. For B2B businesses the possibilities are the same as the consumer market, albeit less glamorous and maybe less exciting, but still just as relevant. For example, a business  such as Reid Brothers UK who sell tools for stainless steel banding or plastic strapping could use AR to showcase the different sizes of the tools. However, a big issue for a lot of companies who use these products is finding tools that can be operated in small spaces in warehouses where the goods are packed. AR could be used to see if a certain tool could be used in a tight space or at an awkward angle. Less fun than trying on a pair of converse but the benefits are exactly the same.

The technology doesn’t stop there. A supermarket in China called Yihaodian opened 1000 digital stores across the country overnight. These digital stores were placed in prime locations like famous tourist landmarks and in front of rival supermarkets. These stores were completely invisible to the naked eye, but open up the Yihaodian ecommerce app on your phone and you can walk around the digital store viewing products like you normally would in a physical shop.

These digital stores added an extra 12% revenue to the supermarkets books. This idea takes the AR concept one step further but is a fantastic way to showcase the power of AR and if nothing else, it creates a whole lot of free advertising because everyone around the world couldn’t stop taking about it.

Yihaodian shows us the power of ecommerce and how the need for having a physical store is becoming less every day. The AR and VR revolution is probably not going to have the same impact the internet did but it will still stir things up. It is so important for businesses to be looking towards the future and start thinking about how they can keep up with what is current and what the consumers demand. The future can either be an exciting opportunity for your business or it can be what drives you out of business. It’s your choice what the future has in store, so choose wisely.


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Games Technology 

How important is the role of Artificial Intelligence to the Online Gambling Industry?

Artificial Intelligence has been a hot talking point over the past couple of years and the discourse around the subject hasn’t escaped any industry or social space. Talk of the future and the technological changes it could bring are thoughts that have perplexed humans since time began.

Many inventions come and go without praise or scrutiny, but nothing has gained such traction in recent years as Artificial Intelligence (AI). Perhaps this is because of how futuristic it seems, clinging onto the coattails of time travel and teleportation as one of those phenomenon’s that seems like the stuff straight from a science fiction novel.

Gambling and AI

The gambling industry is just one of the markets that have been capitalising on these technological advances and the redundancy of the human and/or the efficiency of the robot. Online gambling, like AI has seen a rapid acceleration of growth in recent years, with the online gambling industry in the UK reported to be worth a mega £4.5 billion.

Scott Manford, CEO of Wizard Slots said: “Working in the gambling industry is a fast-paced world and we’re constantly adapting to the technological and legal changes that can come our way. Of course, the protection and safety of our players is paramount but the influence that AI and Virtual Reality is having on our industry is very exciting and perplexing. It’s healthy to look at the influences from both sides of the coin.”

As with all industries with that much money involved they serve themselves up to be worthy destinations for both intense innovation and large scale crime. It will be a long time yet before the robots are teaching us how to live, similarly to the Will Smith movie, iRobot. But perhaps the changes that AI could bring to the gambling world could arrive sooner than we think.

But what do you mean when you say Artificial Intelligence?

Firstly, we must understand what AI is. What we class as intelligence as humans is usual ingrained in education, experience, the ability to solve problems, or the letters ahead of our name. The barometers of human intelligence often rest in particular academic fields such as Mathematics or Sciences.

Humans are temporary and if we look at ourselves scientifically we are against the odds and at the will of many variants that can affect our performance and progress. Ageing being one of them. Perhaps the human life is too short and peak human performance is too brief to crack the important and species changing things that AI could bring to humanity and civilisation.

Artificial Intelligence is a human construct, and based on human perceptions, but the complex coding involved creates a human brain capable of inhumane feats, mass calculation and perception, intense data analysis and many other things. AI is as basic as facial recognition and as complex as self-driving cars. We are now at the point where AI can be self-taught and teach itself new habits without the need for human input.

What impact can AI have on gambling?

But what does all this theory and existentiality mean for the gambling and gaming industries? Online slots websites are inherently run on the complex algorithms of AI, the numbers behind the slot games that create the difficulty and infinite amount of algorithms that prevent the player from out smarting the machine and winning all the money. These algorithms create the odds, human created algorithms that can be left to do the jobs that humans can’t.

In respect of this, the nuclear bomb should never fall into the wrong hands. And the notion resonates in a similar way with AI. For example, if AI can work on the side of the gambling industries, it can also work against it. Computer hackers are often portrayed as clandescent rockstars of the criminal world, their prison sentences are often swapped for desk work at the FBI. Before these rogue vigilantes do this though, who knows the impact they could have on the gambling world.

If someone can build some form of AI that can second guess the gambling algorithms, the PRNG (Pseudorandom Number Generator) as it’s known, then that could see the fall of online gambling. If the casinos can no longer protect themselves from loss, then how can they exist? It’s a battle of who has the smarter intelligence, in simpler terms mathematicians compete to solve and prove theories. Artificial Intelligence would compete against other artificial intelligence to solve infinite and mass data sets, to outthink and even develop its own brain.

To summarise, the challenges that casinos face with AI is nothing new to what has went in the past, there’s always someone or something trying to beat the system, and as technology advances both sides of the coin will try and outwit each other.

Regardless of the advances in technology, the positive effects on the industry should outweigh the bad. Who knows the unthinkable possibilities that AI could bring to the industry both on back end and front end developments.
What is for sure is that we won’t be having any iRobot moments just yet. Augmented reality could revolutionise the way we play and enjoy the age-old industry that is gambling.

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Augmented Reality 

Overlay Goodness: Three Best AR Apps for Your Phone

Augmented reality is a new and fun way to enhance things that are usually pretty mundane. It serves to add an extra layer of specialness to what you do. Once again, augmented reality is the superimposition of digital images or information into real life view (as seen through computer screens or phone screens).  Today, we look at the three best AR Apps for your phone!

Ink Hunter

Ever wanted a tattoo but was not quite sure how it would look like? Ink Hunter saves you the trouble of having to wonder and sit with indecision. Available for both Android and iOS users, it offers a gamut of designs. The users can choose any premade design or even upload one of their own designs.

The way it works is that you choose the design and superimpose it unto the body part of your choosing. It then takes a photo of that particular body part with the very real looking tattoo. Through the years, this app has gone through several renovations. It used to offer only black and white designs.

The more recent updates now allow colored tattoos to be featured as well. This is a truly helpful tool for those still struggling with what kind of tattoo goes on certain parts of the body. You can now even choose the specific diameters or angles of the tattoo making it more realistic when superimposed on the body. The best part about this app is the fact that is it completely FREE.

AR MeasureKit

Have you ever needed to make fast measurements but did not have the tools on hand? This app exists just for that purpose. While most augmented reality apps go toward being entertaining, the AR MeasureKit actually exists to be utilitarian.

While the free version only has a simple ruler that is capable of measuring length, the paid version will grant you all the tools in the menu. The price is at $3 which is fairly reasonable for a fully functional measuring tool in your pocket. This is particularly true for budding architects and homemakers who want a convenient way to measure a variety of things. So far, it is only available in iOS.

Google Translate

This is we have to say, a massive favorite for several of us. Completely free and available for both Android and iOS, this app is particularly useful for those who like to travel. Everyone is familiar with how Google Translate works on the browser.

The augmented reality app works in real-time. All anyone would have to do is to hold up their phone and have the app analyze any particular written text and would automatically translate it to a variety of languages. The user can choose their particular language and be treated to a real-time, highly useful translation. Never feel lost while on the road in a foreign country again!

To close, these augmented reality apps offer for their users. It only goes to show that when you make good software, the possibilities and applications are limitless!

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Augmented Reality 

The Three Things in Your Life That Augmented Reality Will Completely Transform

There has been some confusion regarding augmented reality and virtual reality. Today, we take a closer look at augmented reality and the four things in your life that it will transform. Most people do not see the difference between augmented reality and virtual reality. They, however, are as different as night and day are.

Augmented Reality

The concept of augmented reality is about bringing out images or information into our world through a medium like a screen or a phone. We see this more popularly through apps that consumers use for social media or games.

The way it differs from virtual reality is that augmented reality no longer requires the often bulky headsets. While the experience is not as immersive as it is with virtual reality, it serves to overlay what we see with our eyes with an addition. For example, if you were to use an augmented reality application like those dog face filters in Snapchat, you would be able to see your face have a digital layer over it.

With that out of the way, let us take a look at three things in your life that AR will transform:

Furnishings/Room Layouts

Augmented reality is now being used by home designers, architects, and even furniture companies. As such, instead of having to mentally visualize how certain pieces or layouts would work in your home you get to see it with your own eyes. There are now apps and other software that makes use of augmented reality.

This kind of software superimposes pieces of furniture over an empty space. You will be able to change the color, the way it is facing, and even the angles. So it is actually going to look like it is right there in front of you. The program will also include the dimensions, materials, and price of the piece. This way you can better plan how your space is going to look.


Like mentioned earlier, augmented reality has really enhanced user experiences for gaming. There are now games like Pokemon Go that dominated the AR usage market. There are also games for Nintendo that utilizes AR like their built-in games on the 3DS XL.

As the technology for the games will continue to improve through the years, you should not be shocked if in a few years from now, we will be able to play games like volleyball in the comfort of your bedroom.


Right now, we are still reliant of GPS or navigation apps to give us audible instructions when navigating roads. However, Augmented Reality is aiming to change the way we navigate. The goal is to present the information right on either the dashboard or the windshield of the vehicle. That way, users have a clear and visual presentation of info like building names or street names. The route could also be presented.

In closing, augmented reality is going to impact everyone’s lives in a way that was not possible before. Both augmented reality and virtual reality are there to enhance the way we do things and it will only get better from here.

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Virtual Reality 

The More You Know: Fun Facts about Virtual Reality You May Not Know

In the technological race that has been going on, the development of VR has brought a lot in terms of entertainment. Virtual Reality is one of the most welcome technological advancements of our time. What a journey it has had! Today, we discuss some fun facts about VR that you may not know about!

Did you these things about virtual reality:

Virtual Reality is Old

If you are going to talk about virtual reality, it would be important to think back to how they viewed this technology. They wanted an easier way for budding professionals, like pilot trainees, to practice but not put the actual planes in danger. The first ever flight simulator was actually created in 1920.

So you can see that even back then, VR was seen as something that could improve the way things were done in the professional setting. It was not until around forty years later that virtual reality was seen as something that could be used to entertain the masses. The first sketches for a movie virtual reality experience was going around in the 60s.

For something that was to be used by a single person, it was roughly the size of a modern voting booth and required almost no movement from the viewer. So you can imagine how the concept met an intial lukewarm reception.

The 90s Nearly Killed It

While there was a massive interest in the virtual reality movement in the early 90s, the pricing and the faulty equipment did not deliver the experience that was promised. You have to see it from the consumer’s point of view.

Virtual reality was supposed to be something that would allow consumers to see different new worlds in the headsets they put on. However, the graphics of blocks and odd colors were hardly the “new worlds” that were promised. It also did not help that in order to experience these “new worlds” you had to quite figuratively pay an arm and a leg for it.

The odd high prices and lackluster delivery almost made sure that virtual reality was not going to go into the new century.

VR Was Saved by Forbes List Companies

While the 90s saw a disastrous turnover for commercial use virtual reality, this did not deter large companies from investing in it. They saw the limitless potential it held for businesses and the private sector.

The original purpose of VR was to provide a safe and ultimately cost effective way to train professionals. As such, development toward better and more reliable software and graphics became priority. Today, a multitude of official organizations like NASA make use of virtual reality and its simulations to train their people.

To conclude, virtual reality has had quite a journey. From conception, public consumption, and its eventual rise into what we know it today—it has been a real roller coaster of a ride. The next time you take a look at the virtual reality equipment that you use, try to remember the fun fact that you picked up from today’s discussion. Do you know any fun facts about VR?

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Make Your Heart Thump: Best Horror VR Games in the Market

Virtual Reality is truly revolutionizing the way people get to experienced things. One of the best ways wherein VR is utilized is through entertainment systems. Today, we take a look at the best heart thumping horror games you can get in the market!

Horror, as a game genre, only experienced a spike in the early 2000s. This was primarily because the game graphics that used to permeate the market did not exactly equate a good gaming experience. With virtual reality being at the forefront of gaming now, the horror genre has a whole new world to offer gamers. Here are some of the best VR horror games available for play:


This offering is from Oculus Rift—one of the biggest names in Virtual Reality games—and it does an excellent job of putting players in a highly stressful environment. Players are teleported to what seems to be dungeon and have the unpleasant task of having to survive traps and creatures that you will have to hide from.

Why it’s good: The feeling of being chased is something that will never go out of style. When your survival is on the line, the VR environment does a wonderful job of making the experience come off as insanely real.

Emily Wants To Play

The life of a pizza delivery person seems to always end up so interesting—at least, it is when media gets a hold of it. Players get to see things from the point of view of a pizza man on the last leg of a regular day.

Why it’s good: If you are a fan of jump scares then this is one game that you will want in your collection. Released late last year, it has continued to be one of the most highly recommended games to play. It is also a fairly delightful game to see as a bystander as well.

The game is creepy and the audio track is pretty good in making things seem on edge. Despite being released last year, it continues to have relatively good ratings from critics and users alike.

Resident Evil VII

Is there anyone on this planet that does not know of the famous Resident Evil series? While it would not be anything out of the usual to expect zombies and genetically engineered creatures, this showcases a different turn in the game’s direction. It seems that they have decided to really put in the ‘resident evil’ in the game by providing a creepy and supernatural spin to this horror game.

Why it’s scary: This game is completely different from the others in its franchise. It provides a completely fresh take in an otherwise overly saturated series.

Final Points

If you really think about it, horror is always going to be a popular medium. What always lacks is a relatively immersive and safe environment or means wherein horror lovers could indulge. With VR technology only getting better and better, horror lovers everywhere now have much to look forward to. What about you? What particular virtual reality horror game would want to play?

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Virtual Reality 

Top 3 Ways Virtual Reality is Revolutionizing Healthcare

Virtual Reality is more than just something to impress on your computer screen. In today’s modern application, it has started to revolutionize various fields. Today, we discuss the top 3 ways VR is changing healthcare.

Pain Relief

Virtual Reality is making big waves in helping to relive pain in patients. It works by limiting the activity of the somatosensory cortex along with the insula. Both are highly reactive when a person is experiencing pain. However, if a person is in an immersive environment like what virtual reality provides, it can serve as a pretty effective distraction which helps to relieve pain.

From some of our writer’s personal experiences, whenever the prospect of imminent pain is inbound, they find it easier to escape to other worlds by distracting their thoughts. If you can think back to the movie Fight Club, it is pretty much like Edward Norton’s ice cave mental escapism.

Instead of relying on the mental capabilities of a patient in order to suitably divert their attention, virtual reality provides a more immersive way to distract patients from their current state.

The concept of phantom pain is nothing new. This is often reported as the lingering sensations in limbs that are no longer there. Virtual reality is used in therapy which helps people who experience phantom pain cope with the loss and “pain” better.

Medical Training

It is not just the patients who get to utilize virtual reality. This newly enhanced technology is now getting tapped into to train the future members of the healthcare field. Virtual reality is now used in simulations that medical students and even medical professionals can undergo to enhance their skills.

This is particularly helpful with surgeons. The normal procedure of practice would be to work on cadavers or to sit in when an actual surgeon is performing a procedure or a patient. Healthcare professionals need to be able to practice their craft with a hands-on approach. Virtual reality provides that.

While there were some voices of concern due to the perceived cost of VR simulations, which technology advancing more and more every year, there are now lower cost virtual reality equipment available. Also, the software gets better every year—making the room for error smaller and the simulation more realistic.

After all, we will want medical staff that will be able to do what is necessary when the real thing happens.

Better Physical Therapy

One of the hardest things for patients to do at times is undergo physical therapy. After all, you can beautify a rehab center all you want but it will never be anything more than a place where people force themselves to move.

With virtual reality, patients are immersed into a completely different environment. They can do the movements that are required but in a whole different light. Simulations and software can make it seem like they are catching balls or planting things when they are not actually doing any of that. What results is a more fun workout. Why just focus on getting better when you can have fun doing it as well?

As you can see, virtual reality is having a big hand in revolutionizing healthcare. What do you think?

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